Déborah began her career as a senior civil servant in a ministerial office. After a few years, she redirected her path towards the corporate world by joining the SCOR Group. Convinced of her preference for operational roles, Déborah joined Chargeur (textile industry) in 2017 as Deputy General Manager in charge of Development. In these roles, she implemented a blockchain traceability system for raw materials, created the group’s first B2C textile brand, and in 2020, co-led the establishment of the Personal Protective Equipment business. These intrapreneurial experiences led her to contact the Trajan team in January 2021.
Déborah holds degrees from Ecole Polytechnique, Sciences Po, and ENSAE.
Bonum Group was established in January 2022 to build a leading European platform of experts in communication, marketing, digital, and data, dedicated to entities in the common good sector. The acquisition of adfinitas, a Franco-German group specializing in relationship marketing for non-profit organizations and NGOs, marks the initial phase of the group’s development. Gradually, the group expands through both organic growth and external expansion. In 2023, the group welcomes Fundoffice, an Austrian non-profit fundraising agency, and Citizen Press, a French editorial communication agency dedicated to the public sector and local authorities. With the opening of an office in Brussels, the group continues its growth in support of the impact of public interest entities.
After more than 20 years running adfinitas, the founder wanted to ensure her succession at the head of the company while preserving adfinitas’ independence.
“I am passing on the reins of adfinitas with confidence because I know that in this new project, our employees, clients, and partners will be in good hands. I know that the spirit of kindness that has always prevailed within our companies, as well as the entrepreneurial and innovative spirit that characterizes us, will be perpetuated.”